After all of those late nights amending your business plan and allocating every cent to determine your start-up costs, it feels good to reap the benefits of your hard work. One of the most integral parts of starting your own business or breaking into a new industry is cultivating the type of community you want to be a part of.
Building community within the esthetics industry goes far beyond networking, and we’re here to help guide you through it.
Building a community within your own studio
The day you decided to put your passion into something tangible, you determined that sitting on the sidelines was no longer an option. And as you build out your studio, it’s important to think about the lives you’ll connect with along the way.
Your studio might seem like a regular old spot, but it’s unwavering potential cannot be ignored. Not only is it the place you go to live out your dreams, it’s also a place where your employees come to practice their artistry and fine-tune their skills – all with the help of their peers and leadership.
Identify a need in your community
The best way to determine how to build something for other estheticians to connect to is by doing. You might be connected with a group of fellow estheticians who are looking for a way to give resources back to your neighborhood.
Identifying needs in your communities, whether they’re in-house or require external support, is an incredible opportunity for people from all walks of life to unite over a series of common goals.
Connect with people who have the same passion as you
As you begin to process those goals with your peers and mentors, consider your exact role in the community. Are you an educator? An innovator? Maybe you’re in the process of developing a product that will change the esthetics industry forever. No matter the case, your work has gifted you a chance to collaborate with talented people who think similarly.
As you fill your studio with clients who love your work, take them into consideration too. Maybe there’s a specific group of people you’re hoping to serve, be it those recovering from hair loss, due to chemotherapy or other conditions.
Keep your networking hat on and be patient
You’re a business owner now. You are well-versed in things needing a second or third time before coming to fruition. You know that the most rewarding part of this journey is the fruit your tree will bear, but not without immense sacrifice, patience, and time.
Networking doesn’t happen overnight. But the more intentional you are about introducing yourself to other people in your building, other estheticians, and peak industry players, the greater a span your network will reach.
Strengthening community among other estheticians
Part of what makes a community so resilient is the endless layers of commonality that drive its members. The sheer fact that you’re invested in skin education is enough to bring a large group of people together who have similar goals and aspirations. It’s a chance to share resources, techniques, and more.
Create opportunities for collaboration
No matter what area of esthetics you fall into, there’s a whole world of people specializing in that exact niche. One of the greatest parts of networking is that it doesn’t have to be a niche, it can be the greater community of estheticians – especially if you’re looking to make a wider and more inclusive impact. Within that broad community, you can highlight specialties by facilitating events like classes and workshops and bring everybody together under one roof.
Collaboration can also look like offering cross-training opportunities or banding together with other specialties. Anything to create a ripple effect that stretches far beyond just the esthetics community.
Spearhead projects that give back to the community
While you’re knee-deep in figuring out the role you want to play in the esthetics community, you can brainstorm and cherry-pick a few ideas for community wellness. So whether you’re passionate about melasma prevention, or preserving elastin, you can offer opportunities to connect with other professionals who are interested in the same.
Consider continuing education
Continuing education is the best thing for the collective. When you create opportunities for learning and foster an environment that promotes communal academics, you’re encouraging so many people to better themselves and their communities.
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