If you’ve ever dreamed about furthering your education while building your own business, you’ve stumbled down the perfect rabbit hole. The world of esthetics is forever evolving. With the progressive nature of modern technology, things that were considered best practices 10 years ago may be completely different today. That’s just one of many reasons why continuing education is so essential to your personal and professional development.
Why should estheticians continue learning about their craft?
We tend to forget that we’re sitting in the driver's seat. Life gets overwhelming, gets in the way, and reminds us that we are not invincible. But the story that we tell about ourselves is completely dependent on the choices we make to sustain our futures and invest in ourselves.
You became an esthetician for a lot of reasons, but mostly because you love helping other people learn how to take care of themselves and teaching them how to feel good in their skin. And not only do you love what you do, but you’re also exceptional at it.
Esthetics school doesn’t teach you everything
Do you remember your first day of esthetics school? You were probably filled with excitement and wonder for the craft. To provide skin care services to people is to ask them to be vulnerable. And some of that finesse comes with time and experience in the industry.
You learn a lot in esthetics school about ratios, systems, and the way to dial in a technique down to the millimeter. But esthetics school doesn’t teach you everything. The good news is, after some hands-on experience as an esthetician, you’ll be designing the business model of your dreams.
Continue to add new services to your business
Being a successful esthetician means growing your business with the intent to expand. Expansion doesn’t necessarily mean opening multiple locations, it can be an expansion in the sense of offering new services or workshops based on your current credentials.
As you improve, your clients receive better experience and results
Continuing education means that you’re offering yourself the chance to refine your skills and take on new ones as you move through your coursework. The further your education, the more valuable your practice. Your clients will choose the esthetician who has five years of consistent certifications and credentials over someone who hasn’t connected with continuing education in a decade.
Places to go for further esthetics education
If you’re worried about where to begin in your search to further your education, there are options at every corner. One of the best benefits of social media is that it creates an opportunity for networking within a large bubble of exposure. It’s like being around everyone at the biggest conference of the year, but virtually.
Courses offering insight and experience
You can check out courses either online or in-person to further your education and consider specializing in a niche where there’s a shortage where you live. No matter your perceptions of becoming the eternal student, one thing you can be certain of is that you will leave a more well-rounded and dynamic esthetician than you were before that class began.
Podcasts and communities with other estheticians
Between professional networking sites and local communities of estheticians, you can find and build your own foundation for success. There are a few mediums you can use to educate the world around you. Whether it’s through workshops or listening to a waxing podcast, immersing yourself in the industry, even in areas you learned that you’re not fond of, makes you that much stronger as an esthetician. And if anything, can help you with the process of elimination to determine what specialty serves you and your clientele.
Books about esthetics and business
Of course, we can’t forget about books. Books are everything, and if you’re learning about a particular service or outcome, you’re probably not alone in that. Books about esthetics and business can be great supplementation and offer them a more well-rounded, individualized approach to your client's skin care needs.
Shop for waxing supplies at Bare Beauty Wax Supply
If you’re building out your studio, or you’re searching for a new product line that feels more centered on what you’re trying to convey and teach to your clients, we’ve got you covered! Shop Bare Beauty Wax Supply to stock your shelves with top-of-the-line products. We cannot wait to watch you grow!