Before pricing your professional waxing services, it’s essential to have a solid understanding of how much does waxing cost. Balancing a competitive pricing schedule with the value of your services may feel challenging, but it’s possible! Join us to learn just how much waxing costs and a few tricks to maximize your income.
How much is the average cost of waxing?
While waxing prices vary by location and the esthetician’s level of expertise, we can offer general guidelines to help you plan your price list.
Face waxing
Full-face waxing services are often offered at a discounted rate, but individual prices may adhere to the following price structure:
- Eyebrow wax: $15-$30
- Upper lip wax: $10-$20
- Chin wax: $10-$20
- Sideburn wax: $10-$25
- Full-face wax: $35-$65
Leg waxing
Leg waxes are a standard addition to any salon menu, where half-leg waxing can range between $35 and $60 and full-leg waxing can range between $60 and $100.
Full-body waxing
Full-body waxing sessions remove hair from the majority of the body. Many spas offer basic full-body waxes that include the legs, arms, underarms, and bikini line, as well as premium full-body services that also remove hair from the back, chest, and stomach. Prices may vary based on gender and the amount of hair growth present:
- Basic full-body wax: $150-$250
- Premium full-body wax: $200-$400
Brazilian and bikini waxing
Bikini and Brazilian waxing services are more intimate and require estheticians to take great care when treating sensitive skin. Full-bikini waxes remove more hair from the pubic mound than a simple bikini line wax, but don’t include the labia:
- Bikini line wax: $30-$50
- Full-bikini wax: $40-$60
- Brazilian wax: $60-$100
How much should you charge for waxing services?
As you create your price list for waxing treatments, consider the factors that may increase your overhead costs and the value of your services.
Size of the treatment area
Larger treatment areas require more products and supplies, which can eat into your bottom line. As such, you should scale your prices to cover the costs.
Of course, hair thickness, density, and the time needed for thorough hair removal also factor into the overall cost of waxing services.
Experience level
Clients are typically willing to pay a premium for waxing services offered by a seasoned professional. When calculating how much your waxing treatments cost, make sure your prices reflect your technical skill, speed, comfort, and client loyalty. If you’re just starting out, competitive pricing slightly below the market average may help you attract new clients.
Location and demand
Your location will have a major impact on how much your waxing services cost. Urban areas tend to have a higher demand and higher prices than suburban or rural areas, while tourist zones may see high seasonal demand. Dynamic pricing can help you quickly adjust to seasonal changes and market fluctuations.
Maximize the earning potential of your waxing services
Now that you know how much waxing costs, let’s explore a few ways to maximize your revenue.
Market services to increase bookings
An effective marketing strategy can help you fill your schedule and build brand awareness. Establish a robust online presence through social media, Google Business, and targeted email marketing campaigns.
Referral and loyalty programs encourage repeat business and word-of-mouth marketing. You can also develop seasonal promotions to boost business around various holidays and events.
Offer add-on services
Learning to confidently upsell products and services without pressuring your clients can help you take your business to the next level. Additional treatments, like a brow tint or lamination, can amplify your income when performed consistently. You can also add retail to your repertoire by selling high-quality skincare products that complement your services.
Bundle waxing services
We all love the opportunity to save a few bucks. And bundled waxing services are the perfect opportunity to boost your income while giving your clients a great deal on your services.
Offer curated waxing packages that include the treatment areas your customers frequently schedule. You can also create a membership program for regulars and include a monthly maintenance plan.
Use high-quality waxes
Your waxing kit should include a variety of hard and soft waxes catered to every skin type. Premium hypoallergenic wax that supports efficient, painless hair removal can give you a competitive edge over the competition.
Be sure to highlight the quality of your products in marketing materials and during consultations. To maximize your return, consider buying high-end waxes in bulk.
Boost your bottom line with high-quality waxes from Bare Beauty!
At Bare Beauty Wax Supply, we’ve built our business to serve as the ultimate resource for every waxing professional. Our extensive collections of hard and soft waxes, tools, and supplies can help you maximize your return and take your business to the next level. Shop our professional-grade products online or reach out today to learn more!