Following a Brazilian or bikini line wax, the skin in the pubic area can feel tender, irritated, and inflamed. But that doesn’t mean clients with sensitive skin are limited to shaving. A soothing vajacial treatment can calm irritation and promote efficient healing, making these waxing services more comfortable and accessible.
What Is a Vajacial?
Vajacial treatments are facial-style services for the skin in the pubic area. They have become particularly popular as add-on services for Brazilian and bikini waxing treatments, as hair removal can lead to certain cosmetic concerns, such as:
-
Ingrown hair
-
Bumps and clogged follicles
-
Redness and irritation
-
Dry or rough skin
-
Dark spots and uneven skin tone
The Vajacial Process, Step by Step
So, what actually happens during a vajacial? Just like a traditional facial, the primary goal is to cleanse, exfoliate, soothe, and hydrate the skin. Here’s what your clients can expect from the treatment:
Cleanse & Prep
Each vajacial treatment begins with a gentle cleanse to remove sweat, oils, and cosmetic products from the area. This provides a clean surface to work with and helps ensure the following steps are as effective as possible. It also reduces the risk of complications caused by harmful bacteria on the skin.
During this step, you should also inspect the skin for any signs of irritation, ingrown hairs, or other concerns that need to be addressed.
Exfoliation & Extractions
Gentle exfoliation is the next step of the process. While it won’t involve an intensive chemical peel or harsh scrubbing, it should help clear dead skin cells that may contribute to ingrown hairs or clogged follicles.
If you notice any of these conditions, you can manually extract existing clogged pores and trapped strands. This step must be performed carefully to prevent additional irritation.
Mask & Hydration
The final step of a vajacial treatment is to soothe the skin and provide a surge of moisture. A calming mask containing ingredients like aloe vera, hyaluronic acid, and green tea extract can promote faster healing and help the skin bounce back after the extraction process. Finally, apply a hydrating moisturizer, serum, or skin conditioner to lock in moisture.
Although it’s best to exfoliate and extract after the skin has fully recovered from waxing, masks and moisturizers can serve as add-on vajacial services immediately after a wax.
Benefits Clients Actually Notice
Clients who want to improve their skin tone and texture “down there” can achieve notable benefits with consistent vajacial treatments. Let’s explore the reasons so many people love these services.
Fewer Ingrown Hairs
For some folks, bumps and ingrown hairs are simply a natural consequence of hair removal. Whether they wax or shave, painful bumps always appear in the following days or weeks.
Vajacials gently exfoliate skin to remove the dead cells that often clog hair follicles, while extractions can release trapped strands from the skin. Together, these methods can drastically reduce the number of ingrown hairs that develop between waxing sessions.
Evens Out Skin Tone & Texture
Over time, regular vajacial treatments can also help improve the appearance of dark spots, hyperpigmentation, and rough, uneven skin texture. Since these treatments slough off dead skin and support cellular regeneration, they can gradually revitalize skin in the pubic area.
What You Need to Offer Vajacials In-Studio
There are plenty of commercial vajacial products available, but they don’t all offer the same benefits. In addition to a gentle cleanser and nourishing moisturizer, here are a few premium options to keep on hand in your salon or spa:
Waxness Jellyness Mask vs. Kaz Mask
Both the Waxness Jellyness Jelly Mask and Kaz Hydrogel Intimate Mask are great for soothing irritated post-wax skin.
Opt for the Waxness Jellyness Jelly Mask when you want a fully customized experience. You can choose from a ton of different formulations, including avocado, tea tree, and hyaluronic acid. It’s sold in powder form, so you simply add water and mix to the ideal consistency.
The Kaz Hydrogel Intimate Mask is a sheet mask containing tons of soothing ingredients to calm irritation. It’s ideal for clients with particularly dry or reactive skin.
Kaz Exfoliating Mini Glove for Pre-Treatment Prep
Your clients should be gently exfoliating before each wax and between sessions. The Exfoliating Mini Glove from Kaz is the perfect product to manually slough off dead skin cells at home. Encourage your clients to avoid harsh scrubbing, allowing the glove to do the work instead of excessive pressure.
Who Should (and Shouldn't) Get One
Vajacials are great for regular waxing customers and folks prone to ingrown hairs and irritation, but they may not be right for everyone. Clients with active breakouts, serious irritation, or a very recent wax should wait until their skin has recovered.
Pricing & Positioning It as an Add-On
A vajacial is the ultimate add-on service for any intimate wax, making it an easy upsell for many salons and spas. Whether clients book online or schedule over the phone, they should be prompted to select additional services when making a Brazilian appointment.
Find the Best Vajacial Products at Bare Beauty!
Bare Beauty Wax Supply offers professional waxing supplies, products, and equipment to help your salon succeed! Register for a Wholesale Account today to get started!