No two clients are exactly alike, especially when it comes to intimate hair removal. Some customers are happy with standard waxing services, while others prefer a more personalized approach. Join us for a guide to the different types of bikini waxes worth adding to your spa menu!
Why offer different types of bikini waxes?
There are plenty of reasons to offer various types of bikini waxes to your customers. Here are a few to keep in mind:
Aesthetic preferences
Intimate waxing is highly personal, so the degree of variation among these services should come as no surprise. From a tidied, natural-looking effect to silky-smooth, hair-free skin, there’s a bikini wax for every body. Personal taste, body confidence, and desired maintenance may all play a role in your customers’ selections.
Swimwear needs
Don’t overlook fashion's impact on bikini waxes. Traditional bikini bottoms, high-cut styles, and thongs all reveal different amounts and areas of skin. When you find that perfect suit, you’ll want to show it off! Consider marketing your broad array of services to folks with upcoming vacation plans.
Pain tolerance
First-time waxing clients and those with sensitive skin or certain skin conditions may prefer a smaller treatment area over comprehensive hair removal. On the other hand, experienced customers may feel more comfortable with advanced services. Offering a broad range of bikini and Brazilian waxing services can help reduce anxiety and improve customer retention.
What types of bikini waxes are there?
To ensure your clients have access to their preferred styles, you’ll want a complete menu of various waxing services. Here are the most popular types of bikini waxes to include:
Classic bikini line wax
A basic bikini wax removes hair along the sides of the bikini line and the top edge of the pubic area. The goal is to address any hairs that may be exposed in a standard string bikini. It’s an excellent option for first-timers, people with sensitive skin, and folks who want a more groomed appearance in swimwear.

Full bikini wax
Full bikini waxes take the classic service one step further, removing more hair from the front landing strip area. Thanks to deeper cleanup, these types of bikini waxes provide tighter shaping and a more manicured look. Still, this service does not include the labia or butt strip.
French/extended bikini wax
Customers who want a bit more hair removal without going all the way will appreciate the option of a French or extended bikini wax. This selection takes more from the sides and bikini line, leaving a landing strip on the pubic mound. Although some salons include the labia, most focus on the front, leaving more intimate hair intact.
Butt strip
Removing hair between the cheeks is standard in Brazilian and Hollywood waxes, but may be offered as an add-on to other services. Many people choose it for comfort, hygiene, or aesthetic purposes.
Brazilian wax
A Brazilian wax is a popular choice for customers who prefer more comprehensive hair removal. It eliminates unwanted hair from:
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Pubic mound
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Bikini line
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Labia
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Butt strip
However, some people leave a landing strip or triangle at the front for aesthetic purposes.
Hollywood wax
The most comprehensive type of bikini wax is the Hollywood, which leaves the entire pubic area and butt strip completely bare. Although more intense than a basic bikini wax, this is among the most common waxing methods for clients craving smooth skin and longer-lasting results.
Types of waxes used for bikini waxing
All epilation methods remove hair from the root, but the type of wax used can significantly impact your clients’ comfort and overall results.
Hard wax
Hard wax is the default product for all types of bikini waxes because it adheres only to hair, not to skin. It hardens on its own and creates a vacuum seal on each strand, making it highly effective for coarse, thick hairs.

Soft wax
Typically reserved for larger treatment areas and tougher skin, soft waxes may be used for certain intimate applications, such as the outer bikini line, or on experienced clients with a high pain tolerance. In addition to removing thick hair growth, soft wax also exfoliates dead skin cells, which may help prevent ingrown hairs. That said, it can be more painful than gentle soft wax.
Sugar paste
Sugar paste can also be used for bikini and Brazilian waxes. Often made with simple ingredients like water, lemon juice, and sugar, it’s applied at (or just above) room temperature for an even more comfortable application process.
Give your clients the best when you shop at Bare Beauty Wax Supply!
Whether your clients opt for natural-looking results or comprehensive hair removal, the best waxing treatments begin with the best products and supplies. Explore Bare Beauty’s extensive collections to show your clients why it’s time to leave shaving in the past!

