If you’re anything like us, you’re a little obsessed with all things beauty. You love testing out new products, exploring the latest industry trends, and networking with like-minded people. Sound familiar? Then, beauty expos may be your new favorite events!
Today, we’re discussing the purpose of beauty expos, the benefits of attending, and the top trade shows in North America.
What are beauty expos?
A beauty expo is a large event where professionals from all aspects of the beauty and cosmetics industry come together. It’s an educational experience that can open doors to exciting business opportunities and help you forge valuable connections with representatives from other brands.
What’s the purpose of beauty expos?
Beauty expos and trade shows serve a number of purposes for industry professionals, providing a platform for networking, education, and product launches. They’re a great way to get your brand name out there while gaining valuable insights into upcoming trends.
What do beauty expos feature?
Most beauty expos are multifaceted events, including a huge exhibit space where brands showcase and sell their products and services. Here, you can explore skincare, cosmetic, and salon products, cutting-edge spa treatments, and advances in nail art.
Education is another coveted aspect of beauty expos. Live demonstrations, workshops, and Q&A forums with esthetics experts can help you keep a finger on the pulse of the industry and learn new techniques to apply in your own practice.
Is it expensive to attend beauty expos?
Some beauty expos are open to the public and may even offer inexpensive tickets or even free admission. Others are geared towards industry professionals, boasting higher admission costs. Depending on your locations, you may need to travel to attend the most popular trade shows on the circuit.
You can expect to pay additional fees to participate in workshops and educational activities.
Learn more: Continuing Education Resources for Estheticians
Meet Bare Beauty Wax Supply at these beauty expos!
Bare Beauty Wax Supply is no stranger to trade shows. Let’s explore the best beauty expos in the United States!
Premiere Anaheim
Premiere Anaheim brings together international talent from the skin care, nail art, hair care, and barbering spheres at the Anaheim Convention Center each year in February. This industry-exclusive beauty expo features hundreds of educational classes, live demonstrations, and competitions to determine which professional reigns supreme in the art of hair styling, barbering, and nail art.
The Skin Games
Hailed as the #1 international event for beauty specialists, The Skin Games focuses on elite competition and professional development. Skincare experts from around the world battle it out for cash prizes in categories like waxing, makeup artistry, sugaring, anti-aging, and healthcare. Specialized classes can help you level up your brow business, learn about advances in stem cell research, and master your waxing technique.
The Skin Games takes place at a different location each year. Anyone can attend, but the professional focus makes this event ideal for industry professionals.
Read more: The Skin Games: An Opportunity for Estheticians Everywhere
IECSC New York
Spa and wellness professionals flock to New York each year for the International Esthetics, Cosmetics, and Spa Conference. This massive three-day event features over 200 exhibitors, over 40 educational conferences, and a range of free classes ranging from body treatments to business development.
IECSC New York is the beauty expo for discovering the next big wellness trend and finding products and services that can take your business to the next level. For those on the other side of the country, IECSC Las Vegas takes place in June!
ICES Trade Shows
Across four premier trade shows, The International Congress of Esthetics and Spa has one goal: elevate aesthetic professionals by showcasing cutting-edge technology and leaders in the industry.
You can find Bare Beauty Wax Supply at ICES Dallas in May, and ICES Long Beach in August!
America’s Beauty Show – Chicago
America’s Beauty Show is the only beauty expo created by and for licensed industry professionals. The three-day event includes hundreds of free classes, live demos, and networking opportunities with over 400 brands.
When you’re not browsing for your new favorite products and learning new treatment modalities, you can compete against other experts in various categories like nail art and barbering.
Why should you attend beauty expos and trade shows?
Beauty expos are a unique opportunity to immerse yourself in the esthetics industry, expand your skill set, and make powerful connections with other professionals and skincare enthusiasts.
Explore new products
At beauty expos, you’ll often find hundreds of exhibitors offering skincare and haircare products that may revolutionize your esthetics practice and your personal aesthetic goals. Plus, you can get insider secrets on the best equipment for your studio. You never know what you might discover!
Learn about new techniques and innovations
Each beauty expo is a central hub for the latest technology and techniques in the industry. You’ll discover cutting-edge treatment solutions to give your clients the best services in the market and help your business stand out from the competition.
Network and grow your clientele
Trade shows and beauty expos bring together experts from various facets of the industry, including waxing, skin and hair care, esthetics, nail art, and beyond. No other event offers such incredible opportunities to mingle with big names and up-and-coming practitioners in your field. These productions also provide a platform to market your products and services to potential clients and future partners.
Read more: How To Successfully Grow Your Esthetics Business
Catch Bare Beauty Wax Supply at the top beauty expos this year!
It’s time to clear your schedule and add these beauty expos to your calendar! Representatives from Bare Beauty Wax Supply will be available to share our favorite waxing products and chat about techniques and treatments. If you can’t make it to any of these trade shows, reach out to connect with us today!